1. 2 years ago 

   Choicemob

   Today, December 7th, is the first ever choicemob, and you’re invited.  What’s a choicemob?  It is a coalition of proactive consumers joining together to support companies that uphold our common values: Fairness, Compassion, and Respect for the Earth.  Today we’re flexing our consumer, gift-buying muscle in support of Better World Books.
   
   The choicemob community believes that business is changing our world, so we need to change business.  By ‘mobbing’ socially proactive companies with sales and attention, we can make them the envy of their competitors and draw more companies into the practice of social values.
   
   The more we shift our buying to companies that uphold our common values, and the more noise we make about it, the more the business world will embrace Fairness, Compassion, and Respect for the Earth.

   Join the choicemob.  Show the world that our values mean business.

2. Notes

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These are my thoughts, and more likely my agendas. Let’s call a spade a spade. I want to inspire people to treat each other with love and respect, and to live each second as if it were our last.

At the end of the day, I appreciate the journey, good and bad. I believe there is purpose in everything; literally everything. And the more I embrace that, the more I truly live; the more peace I have.

I believe in the social entrepreneur model, as opposed to the traditional forms of aid that have crippled developing nations for decades. And on top of that, I believe the fashion industry is one of the best industries to leverage as a tool to combat poverty and help restore dignity to developing nations. So that's my thing. If that's not appealing, you might want to read a different blog.

I believe in the power and importance of ubuntu. I aspire to do more…more than I have to. I won’t "change the whole world", but I intend to make some significant improvements along the way as I try. And I’ll fight for all sorts of justice, up to the day they throw dirt on me.

I thank God that I get to live this life. Carpe diem.

+ Comments are welcome. I'd love for this to be a two way conversation. +

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